My day started at 9:30 AM and I hurried to get ready, dressing nicely before we went out for the day. We had an important day meeting two different CEOs and dressed business casual for these meetings. We made our way to the tram station at 10 AM and waited for the public transit to stop for us. In Melbourne, the majority of travel is extremely easy and free for the public, something I had previously not been used to. Being the Boston sports fan that I am, I attempted to stream Game 2 of the Celtics/Warriors NBA finals. Of course, when my favorite teams are in the NBA finals I'm abroad and the normal tip-off time is 10 am versus the usual 8 pm. Eventually, we made it onto the tram and were on our way to a self-guided museum tour. We made it to the museum at 11 AM leaving only an hour to explore. Here we were able to observe the story of Aboriginal Victoria from the time of Creation to today and learn more about the different history, culture, achievements, and survival of Victoria’s Aboriginal people. Aboriginal Australians have experienced a very difficult history. They have faced relocation, abuse, captivity, and unequal rights. Australia is constantly working on improving equality and tolerance to help honor the first nations of the continent. The museum was packed. I had never seen so many little kids in such a small area running around, which made it difficult to get to every exhibit. Something I found really interesting about the museum is that there are 250 distinct language groups spread throughout Australia. Once it was 12 o’clock and time to leave the museum we had an hour to get lunch and meet at a hotel to walk to our next stop for the day. Next, we had a presentation from Mr. John Tripodi, CEO of Twenty3 Sport and Entertainment. Twenty3 is a sports marketing agency with a focus on sports, entertainment, media, fashion, and retail. Mr. Tripodi worked important jobs with both Mars Inc. and the L’oreal group, so leaving all that to create Twenty3 was a big risk. He always knew he wanted to work in sports and took his chance with the economic decline in Australia he doubled down and built a successful company. Twenty3 helps their clients maximize high-value opportunities in sport and entertainment. Twenty3 usually has dome involvement with most of the important sports and entertainment events in Melbourne. Twenty3 is given a task by a client and uses creativity to solve problems and meet these goals. An extremely insightful PowerPoint was shared with us where we learned a lot more about sports marketing and entertainment, as well as Melbourne as a whole. After this, we hustled to get into taxis and were on our way to the next speaker, Mr. Ruffy Geminder a, Syracuse alumni and chairman of PACT. We walked into this class as a group of Sports Management and Analytics majors expecting a sports lecture. I had no idea going into this speaker that we were going to be talking about a packaging company. Mr. Geminder is a true professional in his field. Something I particularly found interesting about this lecture was downward industries such as cigarettes and packaging and how they’re moving away from their normal traditions because of the social repercussions to health and the environment. I knew nothing about the packaging industry and left this meeting with a good understanding of the industry, problems and solutions, future, and how it relates to sports. After the speaker we took the train back to the hotel and went to a local Thai food place that was recommended and everyone had a good meal.
-Jack H.
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